Wednesday, July 18, 2012

What's Your Tone?

Tone varies from person to person, post to post, article to article.  There is a time and purpose for every tone.

Today, most online articles are written in a conversational tone, which is a giant leap from the "reporting" or "speech giving" tone of yesterday.

Even a conversational tone can vary.  You may chose to "converse" tongue-in-cheek, you may choose to use slang, you may choose to use sarcasm, you may use assertive or powerful words.

Practice a variety of styles and see what works for you. 

If you're trying to brand yourself, you will want to stay with one style.

Finding Words for Your Story

I usually write non-fiction. In non-fiction, especially articles for web content, we need to write concisely. That means, we don'...