The publishing industry is evolving rapidly. In the past, authors would write a book based on their established platform, and then their agents would search for an audience to sell to.
A different approach is to write specifically for a particular niche, understanding what they are looking for and tailoring the content to their needs. This is a reader-centric approach, whereas the former is writer-centric.
A writer must give readers what they are searching for lest the content come across as irrelevant or uninteresting. Rambling, spouting, pontificating, reporting, or commenting on a topic may not engage readers looking for something that appeals to them personally. What you write should inform, entertain, educate, or inspire the reader. Choose at least one goal and write with it in mind.
In today's world, people value personal relevance and a clear takeaway from the content they consume. Thus, it is critical to give readers what they are searching for to feel they have received good value for their time or money spent.
