Whats the ROI for your Reader?

What is ROI in the World of Writing?

ROI means return on investment. Of course, a writer hopes to gain a return on investment of their writing time and sense of commitment. But it's important to note, the reader also wants an ROI on their money invested and time taken to read the book or article. 

Aside from the eBooks I write, I'm also a web content article writer. I write on a variety of topics customers use in print publications and in online websites. When I write articles, I try to have an ROI for the reader in mind. That is, I try to give them something in exchange for the time they've given to read my article. There has to be a takeaway.

ROI for Readers 

After reading my article or ebook, I hope my reader has learned something new, become more motivated, been inspired, or become better informed about the subject matter. I want my readers to discover easily understood takeaways. 

One book for writers I read so long ago (I can't remember its name) suggested every page have a takeaway--something that makes them want to turn the page and stay engaged. Now, that is a tall order!

What's Your Takeaway?

If your book doesn't have an easily understood takeaway, perhaps you should take a second look. Here is an exercise that may help you hone your writing. 

Finish these sentences:

This book will give the reader information or hope about ______________; this book will give the reader greater faith or inspiration because ________________; the reader will feel a greater sense of _____________ after reading this book because _____________. This book will help the reader take this type of action ________________.

There is so much more to say on this subject, but I'll save it for another post.  In the meantime, feel free to share your comments below.